PHO705: Guest Lecture (Publication) – Christiane Monarchi Part 1

Watch this Guest Lecture video and comment.

Christiane set-up Photomonitor and explained how this was set-up from her getting involved in Pluck and Portfolio and a desire to find out what was on. across a range of areas over and above the large institutions. She would advise in how to set up a niche.

Gaps were found in the offerings of:

  • Art List – large institutions
  • Art Rabbit.com – global and no UK focus
  • New Exhibitions Guide – major mostly historic items
  • British Journal of Photography – stopped doing listings
  • Photoworks – annual, great read but infrequent

Christiane’s requirement was UK and Ireland centric, for artists and emerging writers and all in an up to date guide of what’s on now. Here need was to bring people to photography and go and see it, think about it and spread the word. All without ads and is free.

The result in 2011 was www.photomonitor.co.uk. From the front page, key links are the Portfolio link written by the artist rather than mediated, there are listings sometimes with reading more depending on the gallery and their subscription. There are Reviews including of live exhibitions. Interviews talking to artists. Essays that have been researched. Auctions cover smaller upcoming auctions. Collections are interviews. Book reviews cover self-published and large publishers.

Christiane encourages artists to take a break and listen to others.

In terms of making a publication the 5 Years’ statistics were given:

The right hand column draws funding and that pays for commissioning the items on the right as community members.

In summary there are many many opportunities to see work that is shared.

Commissioned pieces are paid at 20p a word to a maximum as a budget constraint. 500 words on a screen are practical.

Commissioning is wider than London covering Wales and Ireland. Timeliness is key as mentioned to get people to the exhibitions. Social media is important for sharing.

t: @photomonitor

Christiane talked about potential for growing Photomonitor including into streaming of live audience talks.

Some Inspiring Platforms were listed:

Anyone with new ideas is encouraged to get in contact.

Response to Online Publication.

It is always exciting to see the smaller business venture establish itself and succeed. Any personal involvement would be to read Photomonitor and assess how it stands alongside say for example, major gallery memberships.

The online element is approached as a Portfolio website and as Instagram for marketing (planned) not to mention this blog site created for the MA Photography course.

There is still more to discover in Part 2 of Christiane’s guest lecture.

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