The previous portfolio settled on monochrome and red. It is interesting to re-discover the following quotation from an external to MA course, The Power of Colour. KLC School of Design.
The following colour interpretations are there to be agreed or disagreed with.
“According to Benjamin Whorf’s Linguistic Relativity Hypothesis, the language a person speaks determines how he or she experiences the world. This can affect how someone perceives colour. For example, the Shona language in Zimbabwe does not distinguish between red and orange. There seems to be a pattern, however, in the order in which all languages recognise colours: all languages appear to have a name for black and white, and if a third colour is recognised, that is red, and next comes yellow or green. “
“People who live in sunny climates prefer warm, bright colours, whereas those from places with less sunlight prefer cooler, less saturated colours.”
Quotations from KLC School of Design
There is a useful article What Colors Mean in Other Cultures. This proved useful in the past and so is brought into the scope of this blog post.
Another colour reference is marketing related Colours Across Cultures: Translating Colours in Interactive Marketing CommunicationsTranslatingColours
Colour Psychology has been extensively written about, and again here in Chivers and Wright. However, there is often a willingness to accept what is prescribed yet the verdict around any rules and interpretations is open in terms of there being no absolute scientific validity.Micco-Groenholm-on-Color-Affects-System
KLC School of Design