PHO705: Week 16 Reflection

Guest Lectures – GLs

Two recent GLs were attended. The first related to online dating and second-hand wedding dresses the second GL looked at life in an eastern European country under what was effectively martial law.

One to One – Critical Review of Practice

There was also a Supervisor session that turned activity on its head in changing direction from project development to one of the main deliverables, the Critical Review of Practice. It mattered not that anticipatory work had begun as nothing of a deliverable standard was yet available. A previous mention was made about having to make a late start this task due to circumstances beyond normal control.

The CRoP task has a dependency on the planned exhibition as that is where the behind the scenes shots are to be obtained and practitioner critical comment received.

The work that was progressed was made to the drumbeat of “No work – no exhibition – no book” etc.

Project Development

A session was conducted to split the overall InDesign file into themes:

  • ghost landscapes
  • ghost images of people
  • narratives of biology around cell division

This is not to mention subdivision into individual Surreal images, and Animals. There are also Ancestral Family Archive images to restore and reprocess as own DNA (base pairs) and glow image.

A lot of this is still in the melting pot as it is a natural development stage as an image set forms, plus there are influences from the book designer session.

There has been some reaching out to practitioners in advance of the Exhibition.

Print is becoming a more imminent activity. A preliminary decision is required over further tests of print making using the matte paper stock.

To create atmosphere, work on a video storyboard was started but somewhat frustratingly dropped, for now, to give precedence to the Critical Review of Practice.

PHO705: Guest Lecture (Publication) – Christiane Monarchi Part 2

Watch this Guest Lecture video and comment.

This is a lecture designed to help artists/photographers take their work forward and is based on experience in the art market and photography competitions.

The idea is to think of the product and object product quality. Lower quality can be of greater value. Long-lasting ink helps as does a small edition size where 3 might be better than 20 is unique. Start with low prices and grow with later editions after sell out.

Consider mounting so collectors can store as archival photographs and longevity affects price.

Another consideration is to prepare a statement for later to be condensed. Have own words ready to go.

It’s better to have updates on the website rather than separate CV. It is valid to have an interchange say with other students and record their interpretation of work. It is very different to only the artist’s own words and less emotional and personal.

Social media should be about you and promote others exhibitions. Link back to the website.

Advice from an RA talk was given. Then different types of gallery were classified.

In another part of the guest lecture consideration and advice was given over Competitions (and residencies) and of Collectives where people foster creativity and show together.

PHO705: Guest Lecture (Publication) – Christiane Monarchi Part 1

Watch this Guest Lecture video and comment.

Christiane set-up Photomonitor and explained how this was set-up from her getting involved in Pluck and Portfolio and a desire to find out what was on. across a range of areas over and above the large institutions. She would advise in how to set up a niche.

Gaps were found in the offerings of:

  • Art List – large institutions
  • Art Rabbit.com – global and no UK focus
  • New Exhibitions Guide – major mostly historic items
  • British Journal of Photography – stopped doing listings
  • Photoworks – annual, great read but infrequent

Christiane’s requirement was UK and Ireland centric, for artists and emerging writers and all in an up to date guide of what’s on now. Here need was to bring people to photography and go and see it, think about it and spread the word. All without ads and is free.

The result in 2011 was www.photomonitor.co.uk. From the front page, key links are the Portfolio link written by the artist rather than mediated, there are listings sometimes with reading more depending on the gallery and their subscription. There are Reviews including of live exhibitions. Interviews talking to artists. Essays that have been researched. Auctions cover smaller upcoming auctions. Collections are interviews. Book reviews cover self-published and large publishers.

Christiane encourages artists to take a break and listen to others.

In terms of making a publication the 5 Years’ statistics were given:

The right hand column draws funding and that pays for commissioning the items on the right as community members.

In summary there are many many opportunities to see work that is shared.

Commissioned pieces are paid at 20p a word to a maximum as a budget constraint. 500 words on a screen are practical.

Commissioning is wider than London covering Wales and Ireland. Timeliness is key as mentioned to get people to the exhibitions. Social media is important for sharing.

t: @photomonitor

Christiane talked about potential for growing Photomonitor including into streaming of live audience talks.

Some Inspiring Platforms were listed:

Anyone with new ideas is encouraged to get in contact.

Response to Online Publication.

It is always exciting to see the smaller business venture establish itself and succeed. Any personal involvement would be to read Photomonitor and assess how it stands alongside say for example, major gallery memberships.

The online element is approached as a Portfolio website and as Instagram for marketing (planned) not to mention this blog site created for the MA Photography course.

There is still more to discover in Part 2 of Christiane’s guest lecture.