PHO705: Week 13 Reflection

One to One Preparation (and now for Group Critique)

In preparation for a “one to one” session, a range of portfolio work has been prepared in advance. Beware, if you download the PDF file it is a large size even if already reduced*.

For presentation, it has been decided to screen share in Acrobat page edit mode to give both a visual overview and page by page viewing depending on the zoom setting.

Status is a decision needs to be made to proceed with one theme. of which several are shown.

Probable preference for priority is indicated as

  • sepia landscape & family archive
  • cellular theme
  • abstract with still from newsreel
  • surrealism and other
PDF-trial-v0.3

There is a display of:

  • a scene-setting image of current theme is on page 1
  • sepia ‘Landscape’ prints at the start on pages 2-13
  • a transition from cellular to landscape is at pages 14 and 15
  • the earlier ‘landscape’ style variations are at pages 16-19
  • a venture into the surreal is at various points starting at pages 20-22
  • a family archive crossed with ancestral biology on page 23
  • a theme of ghosts is explored at pages 24-28
  • a non-human variation is on page 29
  • a montage series with newsreel extracted stills begins pages 30-32
  • a lesson learned is on page 33
  • the pan cellular ex cellular series runs over pages 34-40
  • running on to rather surreal examples of work on pages 41-42
  • the cellular continues on pages 43-47
  • the re-use of earlier work is broached at page 47
  • an emergent theme example ‘animal life’ in b&W and colour pages 47-49
  • random elements end the series pages 50-52 with page 52 a caricature

*Learnings at this point prior to the meeting concern the first collection as a PDF and files size being 8x over the allowance. It is the first collection and the solution is to use Adobe InDesign and the save to animated PDF format. This was taught at the university and the subject of an FMP video.

in the transition to professional quality (a lot of the earlier work has been experimental) standardised sizing has been arrived at and needs to be worked retrospectively across the whole image set for display consistency.

PHO705: Guest Lecture (Publication) – Christiane Monarchi Part 2

Watch this Guest Lecture video and comment.

This is a lecture designed to help artists/photographers take their work forward and is based on experience in the art market and photography competitions.

The idea is to think of the product and object product quality. Lower quality can be of greater value. Long-lasting ink helps as does a small edition size where 3 might be better than 20 is unique. Start with low prices and grow with later editions after sell out.

Consider mounting so collectors can store as archival photographs and longevity affects price.

Another consideration is to prepare a statement for later to be condensed. Have own words ready to go.

It’s better to have updates on the website rather than separate CV. It is valid to have an interchange say with other students and record their interpretation of work. It is very different to only the artist’s own words and less emotional and personal.

Social media should be about you and promote others exhibitions. Link back to the website.

Advice from an RA talk was given. Then different types of gallery were classified.

In another part of the guest lecture consideration and advice was given over Competitions (and residencies) and of Collectives where people foster creativity and show together.

PHO705: Guest Lecture (Publication) – Christiane Monarchi Part 1

Watch this Guest Lecture video and comment.

Christiane set-up Photomonitor and explained how this was set-up from her getting involved in Pluck and Portfolio and a desire to find out what was on. across a range of areas over and above the large institutions. She would advise in how to set up a niche.

Gaps were found in the offerings of:

  • Art List – large institutions
  • Art Rabbit.com – global and no UK focus
  • New Exhibitions Guide – major mostly historic items
  • British Journal of Photography – stopped doing listings
  • Photoworks – annual, great read but infrequent

Christiane’s requirement was UK and Ireland centric, for artists and emerging writers and all in an up to date guide of what’s on now. Here need was to bring people to photography and go and see it, think about it and spread the word. All without ads and is free.

The result in 2011 was www.photomonitor.co.uk. From the front page, key links are the Portfolio link written by the artist rather than mediated, there are listings sometimes with reading more depending on the gallery and their subscription. There are Reviews including of live exhibitions. Interviews talking to artists. Essays that have been researched. Auctions cover smaller upcoming auctions. Collections are interviews. Book reviews cover self-published and large publishers.

Christiane encourages artists to take a break and listen to others.

In terms of making a publication the 5 Years’ statistics were given:

The right hand column draws funding and that pays for commissioning the items on the right as community members.

In summary there are many many opportunities to see work that is shared.

Commissioned pieces are paid at 20p a word to a maximum as a budget constraint. 500 words on a screen are practical.

Commissioning is wider than London covering Wales and Ireland. Timeliness is key as mentioned to get people to the exhibitions. Social media is important for sharing.

t: @photomonitor

Christiane talked about potential for growing Photomonitor including into streaming of live audience talks.

Some Inspiring Platforms were listed:

Anyone with new ideas is encouraged to get in contact.

Response to Online Publication.

It is always exciting to see the smaller business venture establish itself and succeed. Any personal involvement would be to read Photomonitor and assess how it stands alongside say for example, major gallery memberships.

The online element is approached as a Portfolio website and as Instagram for marketing (planned) not to mention this blog site created for the MA Photography course.

There is still more to discover in Part 2 of Christiane’s guest lecture.