With an eye on commercialising art, the following is from AffinityDNA (AffinityDNA, 2020). This blog post demonstrates the contemporary and growing economic aspect of this genre allied to my photography. Perhaps by marketing photography, it could pay for the cost of the studies. Currently, there is communication taking place with another major DNA testing supplier on an introductory and more mundane level perhaps.
DNA Art Portraits
Display your DNA fingerprint as a unique personalised piece of genetic artwork! DNA art portraits from only £179
In terms of context this offering is available amongst other tests:
The exercise using word clouds worked/is working well according to the intended outcome and as such is being developed into another technological sphere of artsci known as Generative Design (Bohnacker, 2012) and the update (Gross, 2018). We are now at an intersection with computing.
Generative Design: Ghost with Lyrics – Michael Turner
Generative Art practice has a returned and is being made part of my MA Photography. The above image is one of the ghost pictures that arose from healing photography. It uses a graphics or more specifically a font from pixel values technique and is created with the lyrics of Robert Burns song, A Man’s a Man for A’ That. (Burns, 1795).
Bibliography
Bohnacker, H., Gross, B. and Laub, J. (2012) Generative Design Visualise, Program, and Create with Processing. English tr. Edited by C. Lazzeroni. New York: Princeton Architectural Press. Available at: www.papress.com.
Fross, B. et al. (2018) Generative Design Visualise, Program and Create with Javascript in P5.js. Edited by C. Lazzerolli. New York: Princeton Architectural Press. Available at: www.papress.com.
This week saw another Guest Lecture take place this time with Paul Clements Photojournalist.
GCC – Module Leader
There was also a Group Guest Critique GCC with the Module Leader and for some reason, probably to do with timing and project evolution the meeting was very much appreciated. A welcome relief.
I was able to announce the intended exhibition visit of a Contemporary Photographic Editor who I am pleased to have volunteered to take a new job with that is waiting until June. This is as a proofreader for a Contemporary Photography Journal. My earlier offer of managing a related ISSUU electronic magazine was something the photographic group couldn’t wait 8 months for and one of my colleagues from a group photographic project took it on. What this says is that the chosen attendee is someone I’d hope to work with.
The course remains the top priority above all else other than the mortal deeds and close relationships. The reason for reflecting on this is to demonstrate to anyone thinking of doing a course such as the Falmouth MA Photography that even at 10-hour study plus 10 hours photographic practice per week, it requires a high level of commitment. My admiration goes to those able to deliver at this level such as is likely of the really talented artist of whom there are many examples on our course. For me, I hail from STEM education and associated career and often worked from a blank sheet of paper through to architected solutions and adapt my experience to the MA.
Making
During the week attention turned to the facsimile / portable exhibition and a small sense of pride resulted from taking printable cardboard and making a dummy box. Printing the guides at A4 resulted in a miniature of only 2’x3′
Pencil marked dummy
An estimated card stock size of between A3 and A2 would be required. The 2″x3″ dimensions are only external for the pictured dummy box. The final box needs to be double the size to accommodate side-by-side mounted miniatures.
Size didn’t matter for the dummy as the intent was to work out the printed surfaces, the orientation of the print surfaces, the glue points and the folding sequence. An overall feel for how sturdy the box would be for the given card stock was also confirmed.
There is the other matter of now the box construction is would be feasible, how is it to be decorated? The theme of own DNA or historic archive? Design decisions need to be made.
Recombinant Rhymes
Recombinant Rhymes was an ArtSci feature on the radio that I’ve adapted to my project to aid context building.
A revisit was made to the literary element of adding contextualising text, specifically a list of dictionary entries for words that contain the base pair letters A, C, G and T.
Perhaps there is scope for extending individual words by concordance perhaps using SketchEngine (SketchEngine, 2020) to expand the text.
On the one hand, this can be categorised as being overly smart which detracts from communication but then again it does allow context to be built and we (I certainly do) know how important context building can be to a visual project especially in the surreal abstract.
Video (and Music)
Music was composed for a Ghost theme feature after a visit to a store that demonstrated the GarageBand music composition software.
A further video has been storyboarded as a follow on to a successful showing at the Summer Exhibition.
This post surprisingly is about layering and effects as it is starting to become late in the day for further development. Finished work will be required imminently.
Follow-on Work from Book Design Meeting
The meeting with book designer Victoria Forrest had taken the direction towards using own genomic data. A 700,000 sample of the human genome from my own test results has been downloaded and secured. It remains to decide how and how far to extend its use and this could be via layering as in three examples created to date.
Great grandmother and boy outdoor portrait with glow image overlapped
Grandmother posed by rock with glow image and DNA base pair layering
A tablet of DNA base pairs overlaid on mono glow image.
Other possibilities are an illustrative option for use for example to add content to a facing page. The theme can either punctuate change or run continuously. This compares with amending each work created to date to incorporate base pairs.
The DNA test data contains autosomal, Y-DNA and mtDNA data. Apparently the test no longer lead to the latter two being made available.
Themes and Use of Effects
Some of the image themes within the overall project lead to the possibility of going to the next level of visual presentation by working with Adobe After Effects. Specifically the Ghost persons themes work well with Spotlight enhancement with motion. Music has also been composed for this. The overall production should be very emotive. However much this is lining up as the next evolution of this work, it kind of was dropped from the project scope for now.
Another thematic element is the use of Effects alongside the inner/outer space visuals or cellular portrayal falling under the heading of Pan Cellular Ex Cellular – all cells are made from cells a reference to the DNA transcription process that enables life and link made to the past.
The cellular theme is ripe for working in Adobe After Effects with Trapcode Particular from Red Giant. Practice in this domain as part of a course or courses completed in advance of the this Falmouth MA Photography course.
For now, this blog post has to be limited to a record of strong intent as expansion into 3D and VFX must not detract from the Assignments. Keep to the plan and the timeline for now.
This blog post refers to the idea of taking the work outside of the white cube exhibition space, using facsimile mounted prints in a display box.
It was recommended at the Arles critique last year that a new box is made and while open to the idea, it was decided to investigate. This was done by researching the methods for making a clamshell and flip lid boxes.
Having handmade a box in the past it has been clear how much of a challenge such a simple intention can become. Research has been conducted and shows a range of techniques from simple paper folding through to the use of guillotine and cast iron press.
There are many minor considerations that affect the construction and finish – tiny triangular nicks and unexpected cuts and folds to cover corner spaces and raised section to keep out light and dust. This is quite an enterprise. The tooling is an expensive consideration as is attending a centre such as London Book Arts.
Design: woohoo
Box-making cut details
So what about drawing on the resources of a firm that offers custom made boxes. The factors come into play are cost etc. At a 5,000 piece run the box I’d need would be approximately £1 per box. That’s too many boxes and too high an outlay. At a single box the cost is £50 – it is almost better re-ordering the original DNA test kit.
To show how subtle the flip-top box is to make a PDF design has been attached:
Here is the dummy box using the above plan to work out print constraints, folding, scale, weight, strength and glueing:
While the focus of late has been on writing the Critical Review of Practice and on ‘plussing’ the visuals, this post relates to a switch back to the public presentation of the work.
Switching tasks like this may be less efficient than running each task to completion. Professional development of photographic work might call on multiple resources, but here for the MA Photography, the author becomes or has become the sole resource for all of the work.
Collaboration practised as a professional specialism has yet to flow into the making process, so it has become quite a busy time. Considering research turned to image-making only a month ago then a lot of ground has been covered.
The making in the digital darkroom had been akin to the process of creating a painting. Now with the change of methodology and processing, the mental task of visualising and the way time is consumed is closer to photographic sculpture.
A National Portrait Gallery Friday evening drawing session attended last year, was conducted with white pencil on black paper, the process of observation and drawing likened to making sculpture.
Guest Group Critique
In presenting the work it was noted how exciting the development of the project has become and how this easily extends the work beyond the time available to us on this MA Photography course. With practice development, the project is likely to undergo further extension and presentation beyond May 2020. It is very exciting at this stage
A minor comment was the all-important selection of the sans serif Granville light font for use in the book and in the PDFs – the Critical Review of Practice assignment PDF and the book PDF hand-in.
As for the work shown in the critique an original InDesign file was shown having evolved through a one to one session, to the recent book designer session, to the subsequent splitting out of themes into individual files and finally and importantly the addition of more new work.
The project had all along used but now re-presented as having a trace of author’s DNA both as glow and as a graphic sequence.
There was a call to make a model in order to experiment with the layout of images. This would be more of a demonstration or proof exercise. In practice, the author has ongoing access to the studio/exhibition space and so does not require the intermediate step of modelling layouts. In an earlier module, a summer exhibition was held in the same space over a period of 8 days, it will be four days this time.
What is different this time is that access has been gained to the material for constructing exhibition walls from a stand kit. In a one, to one review the author was advised to set this aside, for an unexplained reason. It would be easy advice to take as it makes life easier. It is felt that there was a misunderstanding in communication via the online medium used.
Style, Paper and Framing
The critique was missing much in the way of content as the reviewer needed to see actual prints in front of them. The previous comment was of the look of charcoal on antique paper and was an accurate description of the aesthetic. This is produced both as an adjusted filter and is reproduced as a homemade PS action.
The vignetted borders were said to act against normal framing methods and would require consideration.
A test print was made a little while ago, was on matte paper and set out on the surface of the stock off white mount board used in the Summer exhibition. It all went together well.
There was a call to make a pile of prints as the quality can be more readily viewed and prints allow the order and sequencing to be done. This is an imminent action.
The project is the same one from the start of the course and has recently taken on more of the surreal. As image making began little more than one month ago the thrust has been towards image-making to gain images in sufficient numbers, higher than in the past with quality and with enough spares to support an 18 image exhibition and a book.
Recombinant Rhymes
From recombinant DNA and an artsci process of creating poetry. A decision was made to discover all or as many dictionary words as possible containing base pair letters A, C, G and T together. In order to form two or three-word crossword sections, words were gathered into themes.
There are sufficient range and sophistication of meanings linked to the work as photographic, biological and socio-political. The book would be expanded with facing blank pages set to contain word pairs or triples. No rhymes are intended.
Word Cloud
A simpler approach is the word cloud.
A variation might be to take advantage of scale in order to emphasise selected words. Chosen words correspond with a facing image. The method can be used with my DNA results in two cases; autosomal and mtDNA
Author’s Autosomal DNA and error rate
The Autosomal DNA chromosomes 1-22 are over 99% identical to all other human beings. Above are the mismatch errors in a 600,000 sample from 1.3 trillion base pairs in each DNA strand.
Author’s mtDNA
Mitochondrial DNA (mtDNA) samples for the author scaled by position in the DNA chain. mtDNA exists within the female line, is passed on to offspring female and male offspring and is very very stable. By remaining constant for thousands of years it easily spans the century of ancestors to whom the author identifies with. The Past Present.
Vision 2020
The forthcoming Vision 2020 Symposium and gathering at Falmouth University would have been a great opportunity to unveil the prints. However, the finite risk from the current virus spread and attending an international conference, combined with having caught a virus three times last year, making attendance undesirable.
Campaign
A social media campaign is planned and the first post made on social media using Instagram account foto_graphical. An Easter exhibition has been announced with the title: Past-Present.
Strands are coming together in consistent form.
Practitioner Comment
The advice given to another student was not to go overboard in obtaining practitioner input. A note I’d sent in earlier indicated that one remote critique was booked in, while a contemporary journal editor had responded as a potential attendee. A multi-genre, multi-award-winning professional had also volunteered to comment. Three others are on the back burner, so perhaps this is what was meant as going overboard – two of the three are recognised, art photographers.
Two recent GLs were attended. The first related to online dating and second-hand wedding dresses the second GL looked at life in an eastern European country under what was effectively martial law.
One to One – Critical Review of Practice
There was also a Supervisor session that turned activity on its head in changing direction from project development to one of the main deliverables, the Critical Review of Practice. It mattered not that anticipatory work had begun as nothing of a deliverable standard was yet available. A previous mention was made about having to make a late start this task due to circumstances beyond normal control.
The CRoP task has a dependency on the planned exhibition as that is where the behind the scenes shots are to be obtained and practitioner critical comment received.
The work that was progressed was made to the drumbeat of “No work – no exhibition – no book” etc.
Project Development
A session was conducted to split the overall InDesign file into themes:
ghost landscapes
ghost images of people
narratives of biology around cell division
This is not to mention subdivision into individual Surreal images, and Animals. There are also Ancestral Family Archive images to restore and reprocess as own DNA (base pairs) and glow image.
A lot of this is still in the melting pot as it is a natural development stage as an image set forms, plus there are influences from the book designer session.
There has been some reaching out to practitioners in advance of the Exhibition.
Print is becoming a more imminent activity. A preliminary decision is required over further tests of print making using the matte paper stock.
To create atmosphere, work on a video storyboard was started but somewhat frustratingly dropped, for now, to give precedence to the Critical Review of Practice.
We had privileged access to Book Designer Victoria Forrest in a group session. It was useful for me although I’m erring towards a handbound artist book dummy and an exhibition in a box, a repeat of a successful approach from tyhe summer exhibition.
So what was learned:
focus on my DNA – I’d downloaded it pivoted it and searched it for transcription errors. It is an interesting error rate. There is some research out there about various diseases and these kinds of errors. My genome is good though as it is 99% shared with other human beings.
there’s the work I mentioned before on making visuals from base-pair sequences. As mentioned, there is a legal requirement to look after the genome data for my own protection and that of my offspring. Dry data is a bit too graphic for my liking but can be made to work by skilful handling. I prefer it as a blank verso decoration. Too much of it will be samey or overwhelmingly and potentially take away from the visuals I reckon.
develop an offshoot of an artistic work recombinant rhymes. My take is I’ve gathered all the words containing a letter A, C G and T (base pair letters in DNA) and pick salient words in pairs or threes to describe a context around the project (photography, Great War, etc. but the layout of a crossword puzzle element.
don’t associate with the Berger quote I made for being too inflammatory. Very strange on a Visual Arts course that the subject of reversing Berger’s observation should seem difficult. Surely art should challenge its own foundations. There is nothing illegal that couldn’t be published and after all, why waste a founding pillar and key inspiration to my work?
What else?
something on paper gsm was answered 300 gsm is too much and 175gsm is preferred
mtDNA is something Victoria is comfortable understanding but leave it out in preference to using own genome work
Victoria wanted to know details of my method of making. Seemed a bit cheeky a question in a public forum but unless the person you are working with really knows your work how can it be successful?
That was it in a nutshell, and very good considering five students were on in under two hours. Victoria must have been exhausted by us but thank you.
The choice of font for FMP submission remains firm as Granville Light. A return to inspect the style after a cooling-off period only confirms this. The use of a Typography Insight App allowed a detailed comparison with a standard sans serif font. The Granville Light style is very much being enjoyed.
Original Post
Time has been spent researching san serif fonts for the FMP assignments and two fonts have shortlisted and have been installed and are being trialled:
Granville
Auster
Both fonts are very clear and Granville is being preferred on several counts including style which is more apparent on the lower case letters f and t, but also for being from a French designer at a Paris foundry given the project theme of loss in the Great War. The slight dagger-like flourishes in the lowercase letters f and t, also act as a metaphor for me as references to the Dirk and the Sgian Dubh, sheathed pointed daggers carried in Scottish national dress.
I won’t install the Granville font in this blog but provide a PDF example here:
Looking at this example a reservation emerges to do with font width, even as something that makes it more readable. Is it too wide? The answer becomes clear when the font is viewed at the required 1.5 line spacing where indeed it looks fresh and clean as seen in th ePDF above.
Two items have been held up pending 10 weeks of illness then need to create portfolio work.
These are the Video that should have been made over the break and the Critical Review of Practice CRoP.
These have been taken together, but oddly manage to support the work. The following PDF is the mind map. A CRoP is a CRoP but it has to be about something so the overview of working practice and methodology is given as a mind map. The CRoP requirement (or part of) has been mapped onto it and requires further development like issuing a draft. However, there is some referencing to other practitioners still in research. Despite having this for earlier incarnations of the work (in earlier study Modules) the work has progressed on so time for the update.
To an extent I can argue about originality and a need to mask off external influences as the work is quite unique in its standing as a branch of Art based on Science. As blogged previously I’m never surprised anymore to find original thought crop up in other places of which two examples could be cited.
Top left hand in the mind map is the Critical Review of Practice from an earlier module assignment.
The bottom left hand is a storyboard outline for a useful video resource that is being created. (This proved very helpful to visitors to the summer exhibition).
Above this is the connection to the CRoP linked to Ghost Abstract Figurative Themes. While Ghosts per se have been dropped since the review with a book designer, the landscapes remain ghost images.
Practice location top right is the piece being updated for this dynamic project. It does need to settle down urgently prints, book, portable exhibition and talk to be worked on.
There is quite a challenge here as none of the work has been subcontracted to printers or anyone else so all of the skills from the photography through to all branches of making have been absorbed and this alongside all of the marked assignment work. For anyone wishing to embark on an MA Photography Course they may wish to consider how much work to outsource to specialists. Personally, outsourcing the Book making to an online offering is not preferred over an artists book dummy and hiring a book designer would lose some of the original intent to someone else’s view of what the market would stand. The work is still too dynamic for this.
Bottom right is the remainder of the CRoP assignment requirement, which pertains to the public showing.
In terms of evidencing the work as mentioned here in an FMP lecture video then on the subject of gaining public feedback, there is a need to reach out to practitioners to elicit attendance or somehow provide comment on the work.
I now have a date of the Easter Weekend for showing the work over four days at Amersham Studios tradesecrets.live Only now can approaches be made by reaching out.
As image-making is fundamental and has been a major focus, work has been flooding forward and is now starting to receive critique (two critiques were missed through technology issues).
There is scope for an earlier pop-up exhibition at the same location. No promises yet. Details will be published and a campaign run via Instagram account foto_graphical and Facebook.
Here is a first new blog post asking, “So where can others’ work be found that has some connection with my practice?”.
Apart from already established and earlier blog references in the PH704 module to Garry Fabian Millar and elsewhere in PH702 and PHO703 to Rachel Howard a revisit is made in advance of the Assignment: Critical Review of Practice.
Here is a single image only comparison from National Geographic (Greshko, 2018):
Photograph Richard Hammond
And my earlier effort in more sombre mood:
DNA Sequence Overlaid with mtDNA Trace Photograph Michael Turner
I’ll be recreating this. The next version of this work will use my own genome. It was sequenced last year and is currently under my analysis for base-pair errors. This not something to go into too much as it gives insight into the potential for disease a look into the future. As a STEM graduate with expertise in Big Data, it is possible to interpret the science and in particular the data and start to follow scientific papers including on the topic of DNA mismatch (Stavenger, 2010).
It is clear now that the double helix is an idealised form. Due to coding errors the span of the ladder rungs changes while there is asymmetry in the strand thickness and weird folding occurs where molecules other than ACGT bases enter the sequence. There is a knotted effect.
My own connection with the National Geographic story is through working for the corporation that supported the computing for the Out of Africa project. This was an early project that traced the human genome back through eastern and western migration routes to Africa.
As blogged in an earlier post it is the same corporation that provided the infrastructure for the World Community Grid project and the reason for donating computing cycles to this from 2004 on Human Proteome Folding through to current day projects supporting computational biology research into cancer, Aids Zika virus and many more including ground water and other geographic analyses.
Bibliography
Greshko, M. (2018) How We’ve Tackled the Evolving Science of DNA, National Geographic.
Stavenger, J. (2010) Mapping of Switch Recombination Junctions, a Tool for Studying DNA Repair Pathways during Immunoglobulin Class Switching, ScienceDirect.
Now that was what is called busy. The connection with the University has re-established big time. There was a gap over November, December and January. To be fair there was the end of year “holiday” and the so-named 3 week assessment period – needed for the other Modules.
Thinking about this in reflection then, several group lectures were attended and there was the follow up from the previous week’s module leader one2one meeting that led to running a consistent aesthetic right across image set.
We also briefly held a peer to peer meeting, the first known of in several months. We’re a small cohort with 10 of 13 starters still around. Only 8 signed up for these meetings. A connection has also been made with a student from another cohort who was passed in my direction by a tutor.
There were also the preparations for a meeting with a book designer Victoria Forrest. All good as the work is interrelated and the key to the public showing. No images, no public showing. The research was toned down and research-led practice had been in full flow again this week.
So how did the book design session go? (rhetorical question). That’s in a separate post.
It was good and has focussed on incorporating one’s own genome. My DNA has been sequenced and has now been downloaded and is being analysed for transcription errors and an academic publication read on the topic. Although specific to kidney disease and with some reference to mice it was nevertheless useful to learn of the error rates, non-base insertion and the weird folding that results. In the mind’s eye the DNA spiral has an idealised representation. This reading gave the truth.
Anyway, the knowledge gives the photographer some deeper information to back up any talk that might follow?
Scanning became a big thing and a whole weekend was spent learning software SilverFast and i1 colour calibration. The reason for this is/was to up the level of professionalism in reusing family archive photographs. The current set I accessed needs to be rescanned. A hidden agenda exists too. The acquisition of a film scanner and darkroom gear means work can go back to film photography. This will now be after the FMP but it is an exciting development in photography. The Studio where I’m based (less so with these studies) is starting to run combined workshops on Landscape and Street film photography. I’m really pleased with this revival.
With so much digital practice and digital darkroom processing, it will be a relief to turn back to film.
Thinking ahead of the week there is the catch-up to be made on Video making and drafting of the Critical Review of Practice CRoP.
Such is the life that this blog post will need to be cut back as some of the activity reported falls into the Week 16 reflection, due in the next day or two.
So, all in all, a very rewarding and active time on the project with work changing rapidly at this point. Lots of connection with the University has been helpful while consuming more of that rare resource called time. Can’t win.
Having completed most of the research behind the project work is moving forward rapidly as more focus is gained and a single line of visual narrative / aesthetic is settled upon.
The previous work product for a Module Leader one to one session simply gathered together themes that had been evolved. With direction the rate at which outputs are created has increased.
In what follows there is a settling on the aesthetic of “charcoal on antique paper”. Here the aesthetic has extended across a set of evolved themes going into the book review.
After the review, the aesthetic has remained and the direction has been advised on:
drop abstracts with added newsreel stills
focus on DNA results for self
avoid any feminist reference as too hot a topic(?)*
It was decided that a book would be hand bound and advice was obtained on paper weight.
The focus would be as before (at the Summer exhibition), a set of 18 prints on 40×50 mounts, with a miniature exhibition in a box to take beyond the gallery setting. Notes were compared on box production.
From a recent talk by Victoria Forrest it was clear that time would be tight for a full book design and production phase. Whilst it is possible time would be a tight squeeze and the intention was anyhow to hand make the prints, book and boxed prints as artist materials. Past experience of making provided the proving ground. It should be possible to make all of these outputs.
Where time becomes a squeeze is in making supporting materials: contextualising video/moving stills, exhibition guide, online portfolio, marketing leaflets … busy, busy, busy.
Single Pages (scroll to view, hover and click to download)
Spreads (scroll to view, hover and click to download double page spreads).
note:
*“Men act and women appear. Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves. The surveyor of woman in herself is male: the surveyed is female. Thus she turns herself into an object of vision: a sight.” (Berger, 1972) page 47.
In my work, men receive their energy-making biology from their mothers. Men are viewed as agents of women. More specifically Men as sons are agent to their mothers.
The stability of the genetic code of energy-giving (mtDNA) is key as is the male being blocked from passing this gene to their offspring. The theme is of a Mother-line.
Having published a PDF with an extended payload of hi-res photographs last week, in preparation for the one to one meeting with the Module Leader, it was time to keep to plan and size the file. There is a 10MB file limit for the assessment. Success! Over 50 images, which should be over that needed to submit the Assessment PDF and filesize which was whopping has dropped to 5.5MB with no appreciable loss of quality on-screen.
In contemplating the book publication, a second PDF is required and this would need to be produced at high resolution.
There are some known niggles in the content of the following but here is the ‘same’ or equivalent PDF from last time but in its new reduced size. The PDF has been created using industry-leading page layout software Adobe InDesign:
This was an important trial and it has worked. The picture content can be refined as one image went missing during the day and will be tracked down. Three images processed with marginally incorrect height – width was fine.
The experience improved with some practice. Images untreated, or taken as they were at multiple size, needed to be standardised and this took place using Adobe Bridge – Photoshop to run some automation to fix dots per inch and pixel WxH to fit the page and the adjusted 3mm page margins created.
The more work done in preparation the easier it was to manage InDesign. Not just easier, the experience went from impractical to smooth operation.
Some bells and whistles will be added at the next iteration using available image files – many new items are being lined up to go into work, although the exhibition is expected to repeat the 18 number of prints created at a summer run of the exhibition. A greater number of images would be required of a book. The book number will be limited by shadowing standard commercial offerings in view of the potential cost impact in later in taking the hand bound book dummy to a designer.
Returning to the immediate needs, sections have to be added for
captions,
text (make an appropriate selection fo text),
a bibliography,
attribution list for images,
content page,
interactive elements, next/prev buttons, section buttons and so on.
Exhibition Printing
Paper and printing considerations and mounting without frames become necessary to investigate for the charcoal style sepia images with the given light vignette border style. A lesser paper choice last time, was Epson double-sided matte for the handbound book and laser paper for the exhibition guide.
Hahnemuhle art paper has been suggested, whereas until now gloss was chosen for its handling of deep blacks.
Board mounting needs consideration as well as the method of hanging. A professional exhibition stand lined up for the exhibition – not used during the summer, is not recommended at this stage.
It is recommended to print as early as possible to anticipate the time need for adjustments. A first print was made! The available paper stock was Epson double-sided matte, used in making the book for an earlier Ed Ruscha challenge.
There are numerous actions required in the making process to be visited. ISSUU has been revisited as it is used as a means of simulating the book to aid the design, printing and binding. It also makes an electronic version publicly available.
The https://turnerphoto.art website was trialled in the previous module as a commercial selling site and unexpectedly went offline and has since been restored. At present, the marked assessment items take priority over website building and the selling of photographs is something for beyond the course.
These technical matters are always tempting to get involved in but for now, a reasonably good PortfolioBox portfolio site has been maintained and although there are layout limitations each use, there are get around and the company is meant to be quite responsive, although it has not been witnessed personally.
The website had a different purpose earlier in the course, where now, like during the Summer exhibition practice run, it is intended as a support to the exhibition in terms of proving multimedia in promoting it and in generating atmosphere.
In the same vein, social media is being lined up for promoting going public. Instagram has been quiescent for a while ready to roll once the exhibition date is decided (third week of March or first week of April) depending on making more work of publishable standard and whether or not to attend the Falmouth 2020 Face to Face ‘week’.
The outbreak of coronavirus and its spread through international travel could be a risk with this year’s event. A watching brief is being made at present. This is particularly sensitive personally having contracted a bug several times last year in spite of being vaccinated.
Not considered yet is a video recording of an artist talk and the remaking of the moving slides video with better images. An artist talk was run several times during the Summer exhibition.
The making of the portable exhibition in a box continues to be important in moving beyond the studio confines to take the discussion wider to allow it to continue. An unexpected benefit last time was it generated an invitation to attend an art sale. The commercial element whilst welcomed was a little ahead of practice development at that stage.