Week 3: Update

I mentioned below doing a comparative campaign on Instagram, yet in the event time was at a premium so I took forward the Campaign Flyer approach.

I put the flyer out on Instagram (on a personal account @foto_graphical I have reserved for the serious photography items). I put the flyer out on my photography Facebook FaceBook

Beyond this the image QR code references my portfolio site where there is more background information. I then put out there a series of Abstract images that reflect my work made for this module.

 

Week 3: Digital Possibilities

Here we are Week 3 already and a digital campaign is in the making. It will appear at foto_graphical on Instagram.

Campaign starts week commencing Monday 8th October 2018. Advance information leaked – campaign image in the making at present to be themed on Black Watch (Royal Highland Regiment). There’s a proposed face off too, between a commemorative historical theme and a more rough and ready theme believed to play on the common mishap of the busted zipper #bustedzip – this wont be as racey as it might seem (I hope).

Audience is targeted of course. Various representative roles in the world of photography I’m bound to target (a requirement really of this weeks work), but, and there always has to be a but, I really target you all in a public campaign and maybe there is some fun to be had. Who says learning has to be all serious? I suspect someone might just step in on that.

Campaign Case 1   Commemorative Historical

It would be great to air the build up work for the project on this MA Photography course I’m thoroughly engrossed in. How good would that be? Well no expectation here as appeal is designed to simmer away and bring to others their own link to relatives past in connection with a chosen event from history. While I major on narratives from the Great War, others can choose their event, probably something they heard a distant family member was tied to. Then they can discriminate amongst any close relatives and compare. It might be expected that they all feel (or reject) a connection with those in the past imagining equally fair connections. However, the information supplied will allow them to determine who is a manifestation by mitochondrial DNA (mDNA) and X Chromosome and who amongst them switches to a different family line altogether – male blocking just wont keep out of it.

Well that’s the serious of the two cases.

Campaign Case 2 Popular (Trivia)

Why a second case. Again it is important to contrast and compare. Hopefully there is more to learn by this even if my motivation is to promote Case 1. I’m sure marketing professionals would recognise the approach.

With Case 2, it is just that the internet is awash with the popular, maybe that much loved pet, cats photos are everywhere, aren’t they? Memes are popular too. So giving this campaign option a fair go it is bound to win, won’t it? What does win mean in this context? Well more likes or follows on Instagram.

It is already out there the Busted Zipper. Type it into a search engine and straightaway the topic unfolds in all directions from memes to YouTube videos including handy tips on zipper repair.

The idea comes alive for me as a result of three recent coincidences:

1. Railway station pick up, where a  suitcase bound with a belt had a good go at spilling personal effects on a platform and concourse.
2. The wardrobe failure – yes crawling around in the studio and a trouser zipper gave out. Why does one only notice on returning home? It must be that others notice but are too polite to draw attention.
3. Unpacking a wheelie case to find that although the little travel padlock was intact or should I say secure, the zipper track had burst open.

So thats the narrative behind the choice of subject. How is this campaign going to work. I favour a hashtag competition, where followers outdo each other in hashtag creativity relating to the subject matter the Busted Zip #bustedzip.

I’ll seed the competition with examples: #embarrassed, #redface, etc

It’s an unabashed race to the most follows and likes.

There has got to be an educational purpose around all this but why not too have a bit of fun and enjoy the campaign competition? That’s a rhetorical question by the way.