The video can be found here.

Alex is a Commercial Photographer working over several decades on marketing and publicity for film and television.

He described how this work is delineated and gave examples of commissioned work, a concept sheet and a mood board.

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As we as students have learned to do, Alex for the first time was faced with making a presentation of; his own influences; what brought him to photography and which book and photographic names encouraged him to become a Commercial photographer, one who brings his own artistic integrity.

Key aspects of career had been: the opening up of the closed shop practices that existed prior to the Thatcher political era, and the impact of the transition to digital on technical and business practice.

The practicalities of commercial practice were illuminated. The passion Alex has for his subject is clear.

Personally, what was said resonated clearly with some fairly recent education on the film industry. This industry is active in the local region around London.

Copious notes were taken. I shan’t dwell on this lecture even though it was thoroughly enjoyed as a contrasting practice to my own. Seeing Alex’s work and getting such insight into his contrasting practice was a great help in understanding my own practice.